Social Shopping. It's exploding. And it is evolving quickly.
A year ago if you'd asked me about social shopping I could have pointed you to Amazon and told you that the merchandise reviews from actual buyers were samples of social shopping. Half a year ago I could have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. Fourteen days ago I could have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you can see what your friends like. And today. Well today I'd let you know it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the end of this post, but first let me explain what this is.
A couple of months back I wrote a post about a brand new business willing to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how these were providing huge opportunities for shop owners to operate a vehicle people within their stores. DCSE's go the next phase and offer discounts to operate a vehicle you into these stores. Most of these DCSE's are essentially mailing lists and you get regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With your DCSE sites like Groupon and LivingSocial, people are flocking to them since the deals tend to be tremendous, averaging in the area of 50% from very desirable products and meals. Groupon is the best choice at this time, but once you learn anyone that uses Groupon, chances are they're also using one or more of others I mentioned. Note: part of this depends where you live. If you should be in LA or New York, you can see it in action. If your home is in Boise, this hasn't quite gotten to you yet. However the model is working and odds are you currently will dsicover this soon in your town https://lindenbluete.de/.
I'd like to let you know how I know it's working.
A week ago Groupon offered an offer to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how numerous others bought the deal? If you'd asked me, I could have said 200. Maybe 300. The solution: 1,332.
Yes! So that is why I could let you know, that is exploding. I don't know your day spa business. But my guess is that place just booked more business in one day than in the past few months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one single day.)
Now, this is a good news / bad news situation. Or even more just like a be cautious that which you wish for situation. If you should be a little shop that gets 20 customers a day. Heck, possibly even 50 on a great day. How do you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the area was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the owner of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they just paid $79. Assume they paid more than the average customer. Don't ignore your regular patrons, nevertheless they already love you. These new customers are exactly that, new. And you understand the word, you just get one chance to make a first impression. Those 1,300+ folks have the ability to change your business. Think long term. This will probably be one of the most expensive advertising campaigns you've ever done, but also probably the most targeted. A true game changer.
But my guess is that they are not prepared to deal with this. How could they be? I wonder what they thought would happen using this Groupon promotion? 500 people maybe? I think I'll ask them. If they respond, I'll let you know.
Getting back again to the central point of this post. Social shopping is exploding. This is actually the next big thing. It's not one little bit of technology. It's a quick progression in social networking merging with eCommerce. And it is very exciting.
As I mentioned in that other post, if you should be a store owner and your product is good, the ability is amazing. The very best in history. It's targeted, it's not too difficult, and the price has become the best investment you are able to ever make (some of these things are free). Get your face around it. In the event that you can't, hire someone to do this for you. In the event that you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, tell them to email me, I'll point them in the proper direction.
